Puma lowers its previous revenue and profit forecasts for 2025 after a weak quarter
The German manufacturer of equipment, clothing and food products Puma had revenues of EUR 1.94 billion in the second quarter of 2025, after taking into account adjusted exchange rate differences, which means a decrease of 8.3%.
During this period, the estimated consolidated net loss slightly exceeded EUR 247 million, while in the same period of the previous year a net profit of EUR 41.9 million was recorded.
The decline in sales observed in the second quarter will likely continue for the rest of the year, which will unfortunately lead to an increase in inventory levels, which will negatively impact the costs and current liquidity of the entire group.
The company estimates that the customs policy implemented by the US federal administration has a significant impact on its current operations.
Tariffs alone represent a loss of €80 million in profits in the increasingly competitive US market. A second issue is the tariffs imposed on manufactured goods in Asian countries and Mexico.
In the second quarter, sales revenue in the US fell by 9.1%. By comparison, declines in China and Europe were each around 3.9%. Since the beginning of the year, Puma's share price on the Frankfurt Stock Exchange has fallen by 53%.
The company will report its final results for the second quarter and first half of 2025 on July 31.
Journalist, graduate of political science at the Faculty of Law and Administration of the Jagiellonian University. Associated with the media for over 40 years. After graduating in 1982, he worked on the editorial staff of "Gazeta Krakowska" and "Kurier Polski." A member of the editorial team of "Przegląd Techniczny." He has published articles in "Student," "Przekrój," and "Życie Literackie." Since the economic and political transformation, he has been associated with Reuters as a correspondent in Krakow for over 20 years. For the next three years, he conducted practical classes with students at the Institute of Journalism, Media, and Social Communication of the Jagiellonian University. Since December 2021, he has joined the PTWP Group and works for the WNP.PL portal. His main professional interests include economics and politics at the global level and the participation of Polish business in this field, particularly companies listed on the Warsaw Stock Exchange. Winner of the "Ostra Pióra" award, granted for "spreading economic education" by the BCC, as well as the Golden Pear - a journalistic award of the Małopolska Branch of the Association of Journalists of the Republic of Poland.
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