JD Sports rises in London, sales fall in Q2 but signs of stabilization from the US

(Il Sole 24 Ore Radiocor) - JD Sports Fashion advanced to the top of the FT-SE 100 following the publication of its second-quarter results. According to the quarterly accounts, comparable sales fell by 3%, worsening from the -2% decline in the first quarter, primarily reflecting the weakness of the British market. Conversely, in the United States—a market that generates approximately 40% of the group's revenues through the JD Sports, Hibbett, DTLR, and Shoe Palace brands—there are signs of stabilization that have encouraged investors. The decline in comparable sales narrowed to -2.3% after -5.5% in the previous quarter, thanks to the postponement of some product launches and a more positive trend in apparel and online sales.

The stock remains struggling, however: over the past year, it has lost approximately 35% of its value, held back by a competitive market and reduced demand for Nike products—which account for nearly half of overall sales. These factors are compounded by uncertainty surrounding the medium-term consequences of US President Donald Trump's tariffs, which are impacting both costs and consumer demand.