The best perfumes of the year: Miss Dior and K Eau de Parfum by D&G

They are Miss Dior Parfum and K Eau de Dolce & Gabbana's Parfum Intense: The Two Best Perfumes of the Year chosen by consumers and awarded by the Accademia del Profumo Tonight at the Teatro alla Scala. The 'creative nose' wins, Instead, it was Marie Salamagne for Gucci Flora Gorgeous Orchid. This event closed the fourth edition of the Milan Beauty Week, an initiative by Cosmetica Italia in collaboration with Cosmoprof and Esxence. After the pre-selections by the quality juries (specific for each category) and nominations (about a hundred experts of the sector, media and distribution), it was then up to the jury technique to decree the winners of the different categories. The Best Olfactory Creation (voted strictly by blindfolded people) awarded Nomade Nuit d'Égypte Chloé - Coty Italia for the women's fragrance and Encens Précieux Van Cleef & Arpels - Interparfums Italia for men. The Best Made in Italy Perfume. In Italy, 320 Ambra Grigia LabSolue winners were awarded - Icr United Cosmetic Industries for women's fragrance and 315 Palo Santo LabSolue - Icr Cosmetic Industries United for the male one. While Devotion Eau de Parfum Intense - Sweet & Gabbana Beauty (women's) and Primo Trussardi - Ab Parfums (male) had the Best Packaging. The Best Perfume Exclusive Collection Big Brand is Camomille Satin Dries Van Noten - Puig Italia, the Best Artistic Perfume Old Fashioned By Kilian - Estée Lauder, the Best Artistic Perfume Independent Brand Blue Madeleine Atelier des Ors - Kaon, the Best Room Fragrance instead 221 Iris LabSolue - Icr Industrie Cosmetiche Riunite. The Best Communication category was awarded to VIP Jury, this year composed of Alessia Marcuzzi, Andy Bluvertigo, Candela Pelizza, Giorgia Surina, Giulia Torelli, Jury Chechi, Miriam Leone, Omar Hassan, Paola Maugeri, Shablo, Stefano Guindani and Virna Toppi awarded Barénia Hermès - Puig Italia (women's) and Bleu de Chanel (men's). On the occasion of the 2025 Award, Accademia del Profumo has a special recognition was also awarded to Dolce & Gabbana, brand that "has always embodied creativity, uniqueness and passion, in Italy and in the world", for the choice to "make beauty a autonomous reality through a dedicated company". For to thank the Academy, the two founders sent a video, screened during the event. At the end of the awards ceremony, the stage is entrusted to the young students of the Dance School of the Teatro alla Scala Academy. Led by Frédéric Olivieri, they were the protagonists of the show 'Gesti di Bellezza', starting from the 'Waltz of the Flowers' from the Nutcracker up to a very sensual and almost animalistic 'Bolero X'. "This is the best way to end this week - said the president of Cosmetica Italia, Benedetto Lavino - right in a universal symbol of art, talent and beauty like this theatre". Ambra Martone, president of the Academy of Profumo added that "we think we have exceeded 230 thousand visitors from last year, but we will have the exact data in the next few days. Tonight's awards confirm a great passion for Made in Italy, which is very popular and is synonymous with quality, creativity and passion".