Sales in Lombardy starting Saturday 5 July 2025: 5 golden rules for buying without risks (even online)

Milan, July 3, 2025 - For the summer sales, starting on Saturday, July 5, 2025 throughout Italy (with the exception of the autonomous province of Bolzano, on July 16), this year each family will spend an average of 203 euros, equal to 92 euros per capita, for a total value of 3.3 billion euros. Of these, half a billion euros will be spent in Lombardy alone. The estimate is by Confcommercio Lombardia and Federazione Moda Italia based on national forecasts developed by the Confcommercio Imprese per l'Italia Research Office. In fact, end-of-season sales "continue to be a heartfelt event for citizens, tourists, businesses in the sector and other economic activities that benefit from the induced effects such as hotels, bars and restaurants " Confcommercio Lombardia reports. According to the trade association, in this matter of discounted end-of-season items, digital is allied, not to be understood as a substitute for the physical store, the relationship and the experience, but as a promotional booster, and the tourist flows that interest Lombardy". Furthermore, in some provinces, the Commercial Districts promote evening openings and organized events. There are numerous 'vademecums' with valuable advice from trade associations to avoid making less than transparent purchases and to know your rights as a consumer . Here are 5 golden rules among those highlighted by Federazione Moda Italia, Confcommercio and Unione per la Difesa dei Consumatori - Udicon.