Foreigners looking for homes in the Marche region, a boom in requests: prices and areas

The Marche region is a popular place to live: in demand throughout the provinces. Macerata stands out.
The survey of Marche real estate market data for the first half of 2025 comes from "Gate-away.com," the portal that has been promoting Italian housing stock to foreign buyers for 15 years. The data collected is derived from online inquiries about properties in Marche, analyzing preferences by type , price , and location . The typical user uses the internet almost exclusively (89.36%), confirming a now consolidated behavior: research, comparison, and inquiries take place online. Decision-making times are rapid : 37.43% of those looking for a home in Marche plan to purchase within a year, while another 36.96% plan to buy within two years. This motivated audience demands attention from sellers.
"We're witnessing a real paradigm shift ," says Simone Rossi, co-founder of Gate-away.com. "More and more foreigners are visiting the Marche region for tourism, falling in love with the landscape, the quality of life, and the local traditions, and are starting to look for a home during their stay. The demand is there, it's growing, and it's well-targeted. We need to know how to tap into it with appropriate tools and international promotion."
İl Resto Del Carlino