Skoda, the Tour de France as a return to its roots

At this point, it's much more than just a fleet of cars. For this new edition of the Tour de France , no fewer than 250 Skoda vehicles will be crisscrossing the roads of France during the three weeks of competition. Some 250 units, which break down as follows: around a hundred in the hands of the organizer (the ASO company), around a hundred also driven by the various organizations that ensure the safety of the race, and the rest corresponding to different needs. Not to mention the cars at the heart of the publicity caravan (including two floats that distribute a number of goodies), or the vehicles of certain teams of riders. In short, green, the emblematic color of the brand, and its different shades (dark green and electric green) will be an integral part of the landscape.

The manufacturer, founded in what is now the Czech Republic (130 years ago) and now owned by Volkswagen, has been a partner of the Tour for over twenty years. And that...