New products tested, awareness... Why brands are sprinting towards the Tour de France caravan
It plays a large part in the popular success of the cycling event. It's no wonder brands are jostling to be among the 150 vehicles that lead the way in the Tour.
By David CharpentierIt's the latest addition, invited among the big names. A little less than a month before the official start of the Tour de France, the director of the Basic-Fit fitness chain visited the Fabrik workshop in Eure-et-Loir, not far from Chartres. His spokesperson, Fabien Rouget, came to oversee the progress of the construction of one of the four vehicles that will join the Tour de France publicity caravan.
The quad is topped with a 3.70 m high white fiberglass shell, but we can already see the grooves and ribs that outline the straps of the iconic backpack from the leader in fitness centers in France, distributed in two million copies in France. "It was logical to partner with an event that is present like us throughout France," explains Fabien Rouget, whose group ended its partnership with judoka Teddy Riner to launch itself on the roads of the Tour.
Le Parisien
