Nestlé changes Chocapic recipe under pressure from Nutriscore

Chocapic is strong in nutriscore! Nestlé, in order to avoid seeing its rating lowered too much by the new Nutri-Score criteria, will again change the recipe for its Chocapic , its famous chocolate cereal, the second best-selling brand in France behind the Trésor brand from competitor Kellogg's.

Because the Nutri-Score algorithm has changed and shuffled the deck. Previously, a bowl of Chocapic was rated A according to the old Nutri-Score algorithm. But now, breakfast is rated C. With an 11% reduction in sugar and 9% in salt starting in September, the chocolate-flavored cereal will get a B.

And if Nestlé is making such an effort, it's because the Nutri-Score works, it has an impact on sales: +6% for an A label, +4.5% for a B and up to -7% for an E.

The stakes are high, as Chocapic accounts for nearly 30% of Nestlé's sales in France and 40% of its advertising spending. The recipe has already been modified seven times in twenty years, with a "progressive" reduction of 48% in sugar, 60% in salt, and also in saturated fatty acids, as well as an increase in fiber.