Naf Naf, Jennyfer, Sarenza… how Beaumanoir built a discreet French ready-to-wear empire
By acquiring struggling brands, the Breton group continues its expansion in the affordable fashion sector. It now has 2,070 points of sale in France and boasts a turnover of 3 billion euros.
By Gwenael BourdonThe store is vast, the lighting and background music expertly balanced. On the shelves and racks, clothes are thoughtfully arranged. On the left, jeans and bohemian blouses from the Bonobo brand ; in the center, the Bréal range, designed more for seniors; on the right, the Cache Cache collection, attracting younger customers with its fitted tops and affordable prices.
There is a family atmosphere, a bit old-fashioned, in this Vib's store in Claye-Souilly (Seine-et-Marne), where mothers and daughters take turns in the fitting rooms.
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Le Parisien
