Alsace. At the World's Fair in Japan, Alsace wines aim to make a lasting impression.

The Colmar Fair is usually one of the biggest showcases for Alsace wines. But this year, the expected 300,000+ visitors won't be able to compete with the World Expo in Osaka, Japan, where Alsace occupies a strategic position in the French pavilion.

For the very first time, a vineyard is representing France for the six months of the global event, which is expected to attract 28 million visitors between now and October 13. "It's a great honor," says Philippe Bouvet, marketing director of the Alsace Wine Interprofessional Committee (Civa) and involved in this project with the French Exhibition Company (Cofrex) since...

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