Nike opens megastore in Bogotá amid challenges from tariff hikes: strengthening its commitment to running in Colombia

Nike opened a flagship store in Bogotá's Zona T, designed with international standards and aimed at strengthening its presence in the Colombian market.

The inauguration comes as the sector faces an increase in tariffs on imported clothing and footwear, which rose from 20% to 40%, in addition to a 19% VAT.

Juan Carlos Galindo, general manager of Nike in Colombia, explained to 'Portafolio' that the company has experienced sustained growth in the country, with a presence in major cities and the launch of its e-commerce channel a year ago, which is already among the top five in sales.

The new store, designed in conjunction with Nike's global team in the United States, replicates the format found in cities like New York, Boston, and Paris. According to Galindo, there are only two stores with this concept in Mexico and Argentina : one in Mexico City and the recently opened one in Bogotá.

Although the investment amount was not disclosed, the company emphasized that all items were imported under sustainable standards, with the goal of offering products with zero carbon emissions. Nike expects this retail location to double the sales of the previous store located on 82nd Street.

The growth of running in Colombia is one of the factors that motivated the opening. Nike has promoted this sport since the early 2000s , with events such as the Nike 10K race and the "Nosotras Corremos" initiative.

The brand seeks to continue leading the segment with high-performance footwear, innovation, and technology.

The increase in the tariff to 40% has raised final prices, especially in the textile category. "This becomes a barrier for many customers," Galindo told the aforementioned outlet.

Despite this, the company plans to close 2025 with positive results, with a special focus on the footwear segment.

*This content was written with the assistance of artificial intelligence, based on publicly available information released to media outlets. It was also reviewed by a journalist and an editor.