The cleverest lie in fundraising – and how to use it ethically

Arnas Bräutigam is co-founder of the business angel platform AddedVal.io and a micro-angel investor himself. He supports early-stage startups in fundraising through pitch deck optimization, investor data, and many best practices.

Deagreez / Gettyimages; Collage: Startup scene

When it comes to fundraising, opportunities are rarely equal. Two founders launch at the same time. Yet, after just a few weeks, one is already sitting in conversations with experienced business angels, while the other is struggling to get replies to his emails.

The difference: One is a first-time founder – the other is already building his second startup and brings with him an existing network.

But with the right strategy – or, if necessary, this little untruth – you can significantly improve your starting position: